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Effective Advertising Campaign

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Find an advertisement (TV, radio, magazine, online, direct-mail, etc.) Cite where you found it, who is, or are the target market, theme or focus (i.e., price, quality, safety, humor, etc.), in your opinion is it effective, why did you select it. What could be done to make the ad more effective?

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Solution Summary

This solution of 170 words discusses an effective advertising campaign for HBO. Reference used is included.

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Source for advertisement: http://www.adweek.com/news-gallery/advertising-branding/10-best-ads-2014-161692

The advertisement selected for this assignment is HBO' campaign for promoting HBO Go service. The theme of this advertising series is Humor. It is a very ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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