PR Scenario
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The management of your company is trying to decide whether or not to use a public relations campaign or an advertising campaign to convey its new image (or to promote a new product or service, your choice). As the public relations director, explain to the chief executive officer why you believe a public relations campaign would be the right choice. Discuss the elements you would use in a public relations campaign and why you believe those elements would be effective. Then switch hats and become the advertising director. As the advertising director, explain to the CEO why you believe an advertising campaign would be the right way to go. What elements would you use in the advertising campaign and why? Now become the CEO and select either the public relations campaign or the advertising campaign--or elements of both. Justify your reasoning. (For the benefit of your instructor and your fellow students, preface your remarks with a description of your company and the image or product or service that is the topic of the campaign.)take in the above scenario.
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Solution Summary
Our company is a low cost airline or budget airline operating in the United States.
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Our company is a low cost airline or budget airline operating in the United States. We are pioneers in the low cost airline industry and are being perceived as the most cost effective or value for money carrier. However, our image on the quality or customer service front is not that great.
As the public relations director, explain to the chief executive officer why you believe a public relations campaign would be the right choice.
An effective public relations campaign for the company can do wonders in terms of improving its corporate and brand image as a quality and customer centric company. In other words, its so called tag of just a low cost carrier will be removed and the company will acquire a distinct brand image and reputation in the minds of the consumers with an effective PR ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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