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PR Campaigns

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An organization is experiencing security issues associated with operating on the Internet.

Identify your target audience for the PR Campaign.

Discuss ethical implications related to the PR issues.

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Solution Summary

Identify your target audience for the PR Campaign.

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The target audience for the PR campaign will be all existing and future users of the company's web portal or ecommerce portal or in other words, the users that are exposed to security issues faced by the company.

The PR campaign is necessary to ensure that the impact of negative publicity or negative corporate image due to such ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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