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Public Relations Campaign

I am trying to develop a public relations campaign for a financial services company which will provide services to customers via the internet as well as have regional offices in 5 states. My campaign is dealing with security issues which are associated with operating on the internet, and I need to know:

What does an executive summary include? or an example of an executive summary.

How can a public relations campaign affect the marketing function of the organization? And atleast three examples.

What ethical considerations should be made? And atleast three examples or an example of each.

What technology considerations should be made? And atleast three examples or and example of each.

What are some strategies and tactics my public relations campaign can use?
Atleast three examples.

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What does an executive summary include? or an example of an executive summary.

An executive summary previews the main points of an in-depth report; it's written for nontechnical people who don't have time to read the main report. In order to make an executive summary effective, one needs to keep key points in mind. One need not include every point in the summary, but ensure that major ideas are covered succinctly. The steps to develop an executive summary:

List the main points the summary will cover, putting them in the order in which they appear in the main report.

3. Write a simple declarative sentence that states each of the main points.

4. Add supporting or explanatory sentences as needed, avoiding unnecessary technical material and jargon.

5. Read the summary slowly and critically, making sure it conveys your purpose, message and key recommendations. You want readers to be able to skim the main report without missing the point

Thus, in the development of a public relations campaign for a financial services company to internet security related issues, your executive summary should cover the basic purpose of your compaign, the key issues surrounding the internet security and security issues faced by people while conducting business/transactions over the internet, overview of means available to tackle those issues,etc. Basically, it will provide the reader an overview of the whole campaign.

source: http://www.ehow.com/how_16566_write-executive-summary.html

How can a public relations campaign affect the marketing function of the organization? And atleast three examples.

In today's quality focused and customer centric business environment where competition is intense, public relations has evolved as an integral part of the marketing ...

Solution Summary

I am trying to develop a public relations campaign for a financial services company which will provide services to customers via the internet as well as have regional offices in 5 states.

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