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Develop a small PR Campaign to help an established non-profit organization using the criteria below.

SCENARIO: "You were featured in a Newsweek article about working college students, which garnered much exposure. As a result, you were selected for a reality show where you are given $100, 000 to help your favorite social cause."

Directions: Develop a small PR Campaign to help an established non-profit organization using the criteria below. (REMEMBER- this is a reality show that is helping others through your efforts).

PR STRATEGY:

1) Create a plan to execute and publicize a community event.

2) Identify seen (7) publics RELATED TO THE ABOVE SCENARIO

3) Identify target audiences and discuss their attitudes and opinions.

4) Describe the objectives/goals for this event.

5) Create a Press Release and determine the distribution list

6) Identify two (2) other PR tools to help with your efforts and why they willmost likely be effective.

Solution Preview

PR Strategy

SCENARIO: "You were featured in a Newsweek article about working college students, which garnered much exposure. As a result, you were selected for a reality show where you are given $100, 000 to help your favorite social cause."

Directions: Develop a small PR Campaign to help an established non-profit organization using the criteria below. (REMEMBER- this is a reality show that is helping others through your efforts).

PR STRATEGY:

1) Create a plan to execute and publicize a community event.
Public relation is the art and science of building relationships between an organization and its key publics.
(en.wikipedia.org/wiki/Public_relations)
Our PR plan defines the tasks that must be done by the PR team for organizing. managing and follow up after event It includes a breakdown of tasks, dependencies, task budgets, task start and finish dates, task durations, and resource assignments. All of these components will allow benchmarking the progress against the time and resources.
This event will launch a series of blood donation camps to be conducted by Rotary and sponsored by us.
Thus we will use public relations plan in support of awareness programs for the blood donation camps and to encourage the society for donating blood.

2) Identify seen (7) publics RELATED TO THE ABOVE SCENARIO
We are paying money $100000 received from Newsweek to the Rotary club for organizing blood donation camps. The Public Relations department will be required to orchestrate ...

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Your tutorial is 936 words plus three references.

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