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Public Relations and Intergrated Marketing Plans

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1. How does public relations fit into the overall Intergrated Marketing Plan?

2. To what function, role, title within the organization should public relations report?

3. Why?

Please explain in detail so I can understand what the questions is asking.

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Solution Summary

How does public relations fit into the overall Intergrated Marketing Plan?

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Public relations is an important part of the integrated marketing plan as it supports the various functions of the marketing plan such as advertising, promotion, customer satisfaction, marketing research, etc. An effective public relations campaign helps in creating a positive image about the company, its brand as well as its products/services. It helps the marketing team to come more closer to the consumers and know about their tastes, preferences, needs, wants and perception about the company's products.

Public relations is the most effective way to form a favorable public opinion.
Advertising and marketing will not do it alone - an effective public relations campaign is needed. Public relations helps form favorable public opinion through implied endorsement ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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