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Public Relations Opportunities

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If Dunkin Donuts decided to start a catering service which focuses on catering to businesses. What kind of public relations opportunities would be best for there products and catering services?

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Solution Summary

The solution discusses what kind of public relations opportunities would be best for there products and catering services.

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DUNKIN DONUTS' PLANNED CATERING BUSINESS:
PUBLIC RELATIONS MARKETING STRATEGY

One way by which a company can widen its reach is to be able to build a relationship with a large number of interested publics. Kotler (2002) defines a public as any group that has actual or potential impact in the company's ability to achieve its goals and objectives. Because of such a very significant impact on the company's performance, a business organization must be able to reach them in a manner that would be contributory to marketing effectiveness. There are several means such as advertisement and promotions but at times these have limited reach and most of the time entails a large slice in the company's budget. Marketing through public relations or simply MPR was found to be more cost-effective than advertising (Keown and Keller, 2006).
Aside from promoting the company's products, ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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