If Dunkin Donuts decided to start a catering service which focuses on catering to businesses. What kind of public relations opportunities would be best for there products and catering services?
DUNKIN DONUTS' PLANNED CATERING BUSINESS:
PUBLIC RELATIONS MARKETING STRATEGY
One way by which a company can widen its reach is to be able to build a relationship with a large number of interested publics. Kotler (2002) defines a public as any group that has actual or potential impact in the company's ability to achieve its goals and objectives. Because of such a very significant impact on the company's performance, a business organization must be able to reach them in a manner that would be contributory to marketing effectiveness. There are several means such as advertisement and promotions but at times these have limited reach and most of the time entails a large slice in the company's budget. Marketing through public relations or simply MPR was found to be more cost-effective than advertising (Keown and Keller, 2006).
Aside from promoting the company's products, ...
The solution discusses what kind of public relations opportunities would be best for there products and catering services.