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PR True/False questions

True/False

36._______Publicity is more effective at influencing the public than advertising.

37. _____The scope of activities public relations practitioners take on makes it quite difficult to narrowly define public relations.

38. Some scholars in the public relations field call Ivy Ledbetter Lee the ¿real father of modern public relations¿ despite the significant contributions of Edward Bernays to the evolution of the as an emerging profession.

39. Ways to determine whether communication objectives in a political campaign were met would be to examine whether more people voted or whether more people wrote letters to the editor about the issues candidates are debating.

40.______ The profession continues to do an outstanding job to recruit and hire people who are African American, Hispanic, or Asian.

41.______Public relations people who take interest in an issue and organize discussions on it are opinion leaders.
. organizations when the public decides they have violated the public¿s trust.

42. _____Defining ethics is as difficult as defining public relations.

43.______From the new PRSA code of ethics, we realize that advocacy means protecting the confidentiality of client information unless the client advises otherwise.

44. The employee ¿grapevine¿ is an effective way which an organization can communicate with its staff.

45. Managements prefer public relations professionals to demonstrate only how their efforts contribute to overall organizational goals rather than to the bottom line.

46. ______With business pressured by increasingly vocal critics, companies and their managers have become more reluctant to speak out.

47. ______Since September 11, 2001, a greater number of people have begun to trust newscasters.

48. A public relations practitioner should always try to stay in the spotlight.

49. The ¿brave new world¿ of instantaneous communications provides public relations practitioners with unprecedented challenges and opportunities.

50. Organizations interested in government relations hire professional representatives who may or may not be registered lobbyists, but who can still try to legally influence legislation.

51. Because in many industries prices and quality of competing products are alike, customers may base decisions to buy based on how they¿ve been treated during their search for information.

52. Use of the Internet is probably the most significant activity that keeps companies focused on providing consumers what they promise them.

53. A company¿s stock is a company¿s currency that can help it to pursue expansion.

54. The principle reasons aspiring public relations students should be proficient in writing are because most senior managers do not have that type training and will need advisors who can assist in the writing, for example, of articles, speeches, or policy statements.

55. In the information age, professional public relations can no longer survive by just understanding photographic jargon and knowing what makes a solid photo; they need to be excellent photographers as well.

56. Clutter or noise interferes with whether organizations actually make customers aware of their products.

57. Responsible management of a crisis can pay dividends for years to come as the CEOs of Johnson & Johnson, Enron, and PepsiCo would attest.

58. Most models for risk communication are built on the premise that perception is not reality

59. An attitude is an expression of an opinion on a particular topic.

60. The true, most important benefit of publicity over advertising is that it is so much less expensive; something like 10 percent of the cost of advertising.
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I need some help please with these PR True/False questions
True/False

36._______Publicity is more effective at influencing the public than advertising. True. It is more credible.

37. _____The scope of activities public relations practitioners take on makes it quite difficult to narrowly define public relations. True. The limited scope has been abandoned for a wider range of activities.

38. Some scholars in the public relations field call Ivy Ledbetter Lee the ¿real father of modern public relations¿ despite the significant contributions of Edward Bernays to the evolution of the as an emerging profession. True. He is believed to be the originator of modern crisis communications.

39. Ways to determine whether communication objectives in a political campaign were met would be to examine whether more people voted or whether more people wrote letters to the editor about the issues candidates are debating. True. This indicates the level of success of a political campaign.

40.______ The profession continues to do an outstanding job to recruit and hire people who are African American, Hispanic, or Asian. False. Diversity is actually a problem in the Public Relations profession.

41.______Public relations people who take interest in an issue and organize discussions on it are opinion leaders. False. Opinion leader is the agent that uses media and interprets the meaning of communication or substance ...

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