Purchase Solution

Marketing Research Review Questions: T or F?

Not what you're looking for?

Ask Custom Question

The book I am using for this is, McDaniel, C. & Gates, R. (2011). Marketing Research (Ed 9).
1. "Don't know" and "neutral" mean the same thing in a ratings scale.
A. True
B. False

2. In the marketing research process, the questionnaire precedes survey objectives and comes after data analysis.
A. True
B. False

3. Closed-ended questions require less time to prepare for data processing than open-ended questions.
A. True
B. False

4. Stratified sampling is a type of probability sampling.
A. True
B. False

5. For exploratory research, higher levels of sampling error may be acceptable
A. True
B. False

6. The median is always higher than the mean for a set of data.
A. True
B. False

7. If the alternative hypothesis is supported, the researcher concludes there are significant differences in the phenomenon being measured.
A. True
B. False

8. The dependent variable in a regression analysis is always plotted on the vertical axis.
A. True
B. False

9. Bivariate analysis is the same thing as multivariate analysis.
A. True
B. False

10. If the goal of an analysis is to group respondents into mutually exclusive and collectively exhaustive subgroups, the preferred procedure would be cluster analysis.
A. True
B. False

11. The independent variables in multiple regression should not be correlated with each other.
A. True
B. False

12. Multiple regression analysis and factor analysis both involve the use of an dependent variable.
A. True
B. False

13. Collinearity is a situation in which independent variables are heavily correlated with each other.
A. True
B. False

14. Persuasion should never be used in the personal presentation of a marketing research report.
A. True
B. False

15. A major problem with the effective use of marketing research information is that different marketing managers use and value research information differently.
A. True
B. False

16. Top management's support and approval of marketing research has little to do with how effectively the results of the report are utilized by middle marketing managers.
A. True
B. False

17. Low involvement by a client with a marketing research supplier may result in the results of a marketing report not being used.
A. True
B. False

18. The quality of the marketing research report often determines whether or not the marketing research supplier is retained for another project, irrespective of other project aspects.
A. True
B. False

Attachments
Purchase this Solution
Solution Summary

This solution helps students study for questions regarding statistics and market research.

Solution Preview

The book I am using for this is, McDaniel, C. & Gates, R. (2011). Marketing Research (Ed 9).
1. "Don't know" and "neutral" mean the same thing in a ratings scale.
A. True
B. False- there is a difference between not knowing and not caring.

2. In the marketing research process, the questionnaire precedes survey objectives and comes after data analysis.
A. True
B. False- identification of the problem and statement of the research objectives comes first

3. Closed-ended questions require less time to prepare for data processing than open-ended questions.
A. True
B. False- close-ended questions must include the question and the answers

4. Stratified sampling is a type of probability sampling.
A. True- this is true!
B. False

5. For exploratory research, higher levels of sampling error may be acceptable
A. True- exploratory research is not trying to get a representative sample but general knowledge
B. False

6. The median is always higher than the mean for a set of data.
A. ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Fallacies - Academic and Research Writing

This quiz discusses the different variations of fallacy and how they come into play in writing.

Danticat Quiz

This quiz will help students learn important vocabulary from Danticat's The Dew Breaker.

Reading Comprehension - “Why children as young as three are sent to boarding school in China”

Exercise your reading comprehension muscles! This quiz is intended to determine students' comprehension of the article “Why children as young as three are sent to boarding school in China” (found at http://www.bbc.co.uk/news/magazine-24624427).

The Lie Factor – Finding Truth in Graphs, Graphics and Writing

In order for a piece of writing to be valid, its information must be factual. This belief translates into its graphics as well. “Academic Research and Writing”, by Linda Bergmann, presents information detailing how and why it is important for graphics to display honest information. It additionally provides methodologies that readers can use to decipher truth in graphs, graphics and writing, and create their own. This quiz tests students on this information.

The Mechanics of Citations II

Students will learn about the mechanics of citations.

View More Free Quizzes
Related BrainMass Solutions

  • Do Customers have a Relationship with Brands?

    There are other sources which present new ideas in Marketing in a more "managerially friendly" form, such as the Harvard Business Review, Sloan Management Review, and California Management Review, to name but three.

  • Article Review

    351757 Article Review - Main theme/purpose - Research questions/Hypotheses - Background literature to support research - Methodology - Results/Discussion (i.e., conclusions drawn by the author(s) and important points made by the author(s) - Significance

  • Research

    F., & Beck, C. T. (2004). Nursing research: principles and methods ( 7th ed.). Philadelphia: Lippincott, Williams & Wilkins. Timmins F. &, McCabe, C. (2005) How to conduct an effective literature review. Nurs Stand 20(11): 41-7. Trochim, W.

  • Independent Sample t test using SPSS's

    To prepare for this Application: • Review Chapter 19 and Appendix F in the course text, Research Methods in the Social Sciences. • Review the video programs for this week, located in the Learning Resources.

  • Erikson's Theory of Personality

    Finally, provide a review of three recent studies utilizing a theory of development. QUESTIONS: The advertising firm has requested that you submit a report summarizing your research in this area.

  • The Marketing Mix: Products and Branding Strategies

    There are other sources which present new ideas in Marketing in a more "managerially friendly" form, such as the Harvard Business Review, Sloan Management Review, and California Management Review, to name but three.

  • Independent T-test and SPSS Data Interpretation

    582862 Independent T-test and SPSS Data Interpretation Please review and answer the following questions with short explanations for answers.

  • Business and Marketing Promotion

    332075 Marketing: 15 T F and Multiple choice Questions Study Questions 1. ________ is to cost as promotion is to communication. a. Product b. Convenience c. Place d.

  • Marketing Ground Rules and the Use of Banners for Internet Ads

    The second point covers the agenda which will help to maintain the focus; consider the following agenda: a) welcome/introductions, b) review of agenda, c) review of goals, d) review of ground rules, e) questions and answers, and f) wrap up.

View More Related Solutions