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Opportunities for Kodak's planned new product launch

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I'm writing a paper that is introducing a new product to an existing company. The company I have chosen is Kodak, and the new product I'm planning on launching is a disposable hand-held video recorder. Identify some public relations opportunities for this product. Any ideas?

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Solution Summary

The solution examines the public relation opportunities for Kodak's planned new product launch. The ideas of public relations opportunities for the products are determined.

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One area that you may want to concentrate on is where people want you to help them out with filming their respective engagement. For instance, at weddings today, it is common for the couple getting ...

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