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Describe Eastman Kodak's efforts in corporate strategy

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Describe Eastman Kodak's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and assess the effectiveness of the efforts.

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Describe Eastman Kodak's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and assess the effectiveness of the efforts.

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If we take the case of the firm business of Kodak, the company can be termed as very strong in terms of vertical integration. The company had strong command over the entire value chain of production of films which provided strong competitive advantage and market leadership to Kodak. However, as the industry shifted towards digital products, Kodak's strength in terms of vertical integration diminished as digital era marked ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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