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Review Eastman Kodak's values and mission statement. Provide your assessment of whether the company's overall operations and strategy are aligned to support those values and achieve the mission.

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Review Eastman Kodak's values and mission statement. Provide your assessment of whether the company's overall operations and strategy are aligned to support those values and achieve the mission.

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Kodak's core values revolve around six categories: Respect for the Dignity of the Individual, Uncompromising Integrity, trust, Credibility, continuous improvement and personal renewal and recognition and celebration.

The company was considered a pioneer and leader in the photography and imaging industry and the historical success certainly proves that the company's operations and strategy was perfectly aligned to these core values. However, the current scenario does reflect that the company ...

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Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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