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Eastman Kodak's appraoch to creating a competitive advantage

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What's your thought on Eastman Kodak's appraoch to creating a competitive advantage? Does Kodak use cost or differentiation advantage or some hybrid?

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What's your thought on Eastman Kodak's appraoch to creating a competitive advantage? Does Kodak use cost or differentiation advantage or some hybrid?

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Eastman Kodak's approach to create a competitive advantage in its early years was primarily based on creating differentiation advantage by offering innovative products which were developed by investing heavily ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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