Will Eastman Kodak under the leadership of CEO Perez succeed to manage its new environment?
As you may know, Eastman Kodak has been losing its market, as photography underwent revolutionary technological changes. In this case, we are going to examine how Eastman Kodak has been adapting and even diversifying to other markets.
Visit the Kodak Eastman and learn as much as you can from their website, including their mission statement
Then read the following articles about Eastman Kodak as well as conduct additional research.
Please read the Helping Hints!
Please make sure to perform the analysis of the environment applying Porter's Five Forces Model.
Please make sure to also examine elements of the Macro Environment
Please evaluate how Eastman Kodak has managed their environments.
Please identify threats and opportunities in the environment and make recommendations.
Eastman Kodak Company is the world's foremost multinational corporation which produces imaging and photographic materials and equipment. Its products includes photographic films, Photo printing, Film cameras, Digital picture frames, Instant cameras, Image sensors Motion picture, TV production Consumer inkjet printers, and ink cartridges. Kodak also provides home service for other devices, such as printers, microfilmed machines, microfiche machines, and photocopiers. At present it concentrates on two major markets: digital photography and digital printing.
It has sales record of $10.7 billion in 2006. Consumers use Kodak's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere. Businesses effectively communicate with customer's worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.
The Kodak Values
Kodak conducts its selves according to six corporate values. These values show how they act toward customers, shareholders, and all other publics.
Respect for the Dignity of the Individual
They treat everyone else with appropriate respect. This essential value is at the heart of their corporate culture and will helps in focusing on many important issues like diversity of workforce.
In today's increasingly complex business and social world, integrity and honesty must be the hallmarks of any organization or person striving to consistently achieve and maintain the respect of our publics.
Mutual Trust between work force
Kodak earns the credibility with others inside and outside the company. Certainly, the company as a whole strives for the highest credibility with all its external publics. They do what they say and no later than the time committed to do it.
Continuous Improvement and Personal Renewal
They rely on continuous improvement Training and education of employees toward world-class levels to achieve credibility with our publics.
Recognition and Celebration
They recognize and celebrate the achievements of others and congratulate individuals, teams, employees, suppliers and customers for delivering results that contribute to Kodak success.
Porter's Five Forces Model:
Michael Porter provided a model which shows an industry as being influenced by five forces. The business manager seeking to compete with rival firms can use this model to better understand the industry context in which the firm operates.
 Supplier concentration
 Importance of volume to supplier
 Differentiation of inputs
 Impact of ...
The solution examines Kodak Businesses analysis. Porter and SWOT analysis is given.