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External Environment Analysis (SWOT)

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The external environment contains threats, and it contains opportunities. This is "OT" of the SWOT analysis of course. Give an example or two of a company you know or have read about where you feel that they did a poor job of either dealing with potential threats or capitalizing on new opportunities.

(Needs at least two strong entries with at least one of them supported by research, with the source cited.)

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Solution Summary

Provides examples of companies that failed to capitalize on new opportunities or handled potential threats in a poor manner. References are provided.

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An example of a company that did a poor job in terms of dealing with potential threats or capitalization on new opportunity is Nokia. Nokia was too late in terms of responding to the growing influence of companies like Apple and Samsung in the smartphone segment and thus, lost significant market share to these players in the mobile phone industry, especially smartphone segment.

Similarly, Kodak is another example of a company that failed to respond to ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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