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New Product Launch: Justification and market growth for store

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I am working on a Marketing Plan for Starbucks in France. I am trying to launch selling wine in their stores. I need a justification for the launch as well as the market growth for the store.

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Solution Summary

The expert examines a justification and market growth for the Starbucks new store in France.

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Companies that are fortunate enough to recognize marketing opportunities have a new problem, namely, to decide which opportunities are the most worthwhile to pursue. This is Starbucks dilemma when trying to decide on the launch of wine in their stores in France. They want to pick apples not lemons. Most companies set up criteria to guide their search and choice of worthwhile projects. When management at Starbucks is evaluating the product launch they could use the following set of ...

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