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Choice of product analysis

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The chosen product was Ford C-MAX to be launched in Canada and India

What would be the justification for choosing Ford C-MAX for those location

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Solution Summary

This solution helps explore justification for choosing different locations for product launch.

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The justification for choosing Canada and India for the launch of the Ford C-MAX has got to do with the success of models such as the Mazda 5. The Ford C-MAX has been positioned in these two markets to compete and take the market share of preceding brands. It also serves to note that choosing these locations was not a difficult ...

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