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Channel and Pricing Strategies - England

For England:

Develop channel and pricing strategies for your product launch, including both your domestic and international markets.

Give a justification for your choice of international market.-Which is England. The justification should employ specific data from research conducted.

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England is a good choice for Verizon to expand its presence as well as to offer new services like 4G because increasing number of consumers in UK are using mobile broadband and such usage is expected to rise further with the launch of 4G services in the country. Therefore, Verizon's timing to enter the country is perfect because it can capitalize on the trend of rising broadband usage and penetrate strongly in the UK markets with the launch of 4G services. ...

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For England:

Develop channel and pricing strategies for your product launch, including both your domestic and international markets.

Give a justification for your choice of international market.-Which is England. The justification should employ specific data from research conducted.

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