Channel and pricing strategies
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We have chosen Avocado as a product and USA as the international country. need some help with references. in 350words.
select a second country as the international market for your product. Develop channel and pricing strategies for your product launch, include both your domestic and international markets.
Justify your choice of international market. The justification should employ specific data from research.
What is the sustainability of the market?
What are the factors that influence selected market?
Trends
Size of market
Growth rate
Profitability
Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
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Channels and pricing strategies are examined.
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I found plenty of references and industry data. The solution is in the enclosed document.
The international market for avocados is the United States. While domestic fruits from
California still supply plenty of product, they cannot meet an increasing demand. In 2003, imported
avocados increased their share to 44% (Carman & Rodriguez, 2004). In addition, the Hass Avocado
Promotion, Research and Information Act of 2000, signed by President Clinton, was formed to increase
avocado demand. A result of the legislation is the development of the Hass avocado board, which
collects 2.5 cents for each pound of fruit sold. The board then distributes 85% of funds to domestic and
import growers, to be used toward the promotion of avocadoes (Carman & Rodriguez, 2004).
Therefore, demand should remain relatively stable, if it does not increase. The incentives used to
promote imported avocados help create an overall awareness of the product. Chile exports 70% of its
avocados to the United States, while Mexico and the ...
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- MEd, Jones International University
- BSc, DeVry University
- MPH, Walden University
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