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Short Questions on Marketing

1. Define Marketing
2. What is the difference between Marketing and Sales
3. What are the four Eras of Marketing
4. What is the role of a Marketing Plan
5. What is SWOTT
6. What is a marketing mix
7. Name and define the four Ps of the marketing mix
8. Define Marketing Research
9. Describe the two basic types of marketing research data
10. What is Benchmarking
11. Name four ways to segment a market
12. Define Product
13. Name and describe the four stages of the product life cycle
14. Name and define the four Pricing Strategies
15. What is product differentiation and why is it important
16. What are the 4 Steps to product development
17. What are the two basic types of Distribution Channels and the advantages and disadvantages of each
18. Describe the difference in Push & Pull distribution strategies
19. Define Promotion and name its 3 objectives.
20. Name and describe the 3 basic types of promotion

Solution Preview

1. Define Marketing
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

2. What is the difference between Marketing and Sales
Sales focuses on selling existing products to customers and driver volumes through promotional means. Marketing focuses on products that meet customer needs through marketing programs that enhances customer satisfaction.

3. What are the four Eras of Marketing
Production Era. Sales Era, Marketing Era and Relationship Era.

4. What is the role of a Marketing Plan
The role of marketing plan is to define the broad guidelines that should be considered by the organization in achieving its objectives. For example; marketing plan provides details on how much market share the company should target for next year and the corresponding revenue. All the efforts and planning should be based on the marketing plan in terms of identifying the correct customer segments and sales efforts.

5. What is SWOTT
SWOTT is an effective way of understanding organization's Strengths, Weakness, Opportunities, Threats and Trends; which helps the organization in designing strategies for growth

6. What is a marketing mix
Marketing Mix is the tool for implementation of the marketing strategy. ...

Solution Summary

This posting provides answers to short marketing realted questions on the following topics: Marketing, Sales, Four Eras of Marketing, Role of Marketing plan, SWOT, Marketing Mix, 4Ps, Marketing Mix, Differentiation, Benchmarking, Positioning, Pricing Strategies, Distribution channel, Push and Pull Strategies, Promotion, Types of Promotion

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