When it comes to marketing research, speculate to the blunders that beginning marketers commonly make. Provide a rationale with your response.© BrainMass Inc. brainmass.com October 25, 2018, 8:30 am ad1c9bdddf
When it comes to marketing research there are several tools that are at the disposal of the marketer. These tools can be used by businesses of any size and should aid the company in gathering the necessary data needed to make informed decisions about their marketing strategy. For a small business the funds for marketing research may not be as plentiful as that of a larger organization. A small business needs to use their resources more effectively and cautiously then an organization that has been around for years, and has deeper pockets. For these reasons the small business should use marketing research tools that are going to help them gather the most information for the cheapest cost.
One example of marketing research that a small business could use to gather the information needed would be surveys. Surveys can be low cost ways to find out what the consumers think about the company, their products, and what they would like to see, or what they would like to see less of. ...
The expert evaluates the marketing techniques that would be most appropriate for a small business. The expert speculates the blunders that beginning marketers commonly make.
Business Research Applications
Describe how "RESEARCH" is used (to improve business) in an organization with which you are familiar and how it can be used more effectively.
1. Overview - an overview of the organization and a brief description of the topic
2. Current Research - what is an example of research currently used in the organization
3. Research Process - here is where you get into the "meat" of the process
4. Use of Research - how does the company use the information they get from the research process
5. Where could the company use more research