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Common mistakes by new VP of International Sales

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What are some common mistakes new Vice-Presidents of International Sales make, such as PM Company's VP, and why? It would be helpful for me to have specific companies and include web links or books you used in your research. Do not use the classic example of Chevy Nova (nova meaning "no-go").

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Common mistakes new Vice-Presidents of International Sales make

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Some common mistakes which Vice-Presidents of international sales make are mistakes related to consumer buying pattern and behavior, tastes and preferences, cultural sensitivities, local business laws and customs and practices. These mistakes occur because of little or no knowledge about international business practices, customs, cultural sensitivities existing in different countries, competition, pricing policies etc. ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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