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mistakes made in the past in marketing

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Using your own personal international business experience; a colleague's personal international business experience; research on the Web; or readings from sources other than the textbook address the following question: What are some documented mistakes made in the past in marketing existing North American products to international markets? Be sure to cite specific companies and include web links or books you used in your research, if available, so others may become familiar with these resources. Do not use the classic example of Chevy Nova (nova meaning "no-go").

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What are some documented mistakes made in the past in marketing existing North American products to international markets

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Some common mistakes which North American companies make are mistakes related to consumer buying pattern and behavior, tastes and preferences, cultural sensitivities, local business laws and customs and practices. These mistakes occur because of little or no knowledge about international business practices, customs, cultural sensitivities existing in different countries, competition, pricing policies etc. Companies can overcome such issues either by hiring experienced sales managers and employees for such international assignments or by providing them extensive training about operating in a multicultural environment.

Every country has its own style of dealing with people from other countries, be it discussion, negotiation, deal closure,etc. ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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