When it comes to marketing research, speculate to the blunders that beginning marketers commonly make.
1. Not Defining the Research Problem Clearly
This is one of the most common and serious mistakes committed by marketers and the research team. Most research studies are started without spending enough time on this important first step. In many real world situations, marketing department either requests an internal research team or an outside research consultant to handle their research requirements. In such situations it is imperative that there is clear understanding between both the parties as to what exactly is being studied and what kind of marketing decisions will be based on the results of the research study. Many a times marketing decision makers request a research to study the symptom of a problem and not the real issue at hand, thus the findings of the study can be misleading. For instance, if a company is experiencing a drop ...
Marketing research is an important activity for effective marketing planning. Marketers rely heavily on marketing research findings to take various business decisions and they can easily be misled if research study is not conducted on scientific lines and according to valid research principles. It is imperative that marketing decision makers be aware of common mistakes committed in research projects and must watch for such errors while suing research findings.