Share
Explore BrainMass

International Advertising

Designing the best message for each market served can be a challenge for international marketers. Cross-cultural misunderstandings and public relations blunders can happen under the best of plans.

Respond to all of the following prompts:

In what ways do you perceive advertising to be similar across national boundaries?
What problems do you perceive might occur in international advertising?
Name two things that international marketers can do to avoid problems in international advertising. Tie them in to an IMC plan.

Solution Preview

In what ways do you perceive advertising to be similar across national boundaries?

There are many similarities and differences in advertising across national boundaries. Some of the similarities include: people are looking for great customer service. Even in this diverse age, customers all want good customer service, quick response, and high quality products. These are areas that companies can focus on no matter where they are advertising their products. Additionally, all people can ...

Solution Summary

The solution examines international advertising. The best message for each market served for challenges of international marketers are determined.

$2.19