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"Consumers are not standardized globally; therefore, with global brands, you either get lowest common denominator advertising or you get advertising that's right somewhere but wrong elsewhere." This is an actual statement by a CEO of an international advertising agency. What's your opinion?
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"Consumers are not standardized globally; therefore, with global brands, you either get lowest common denominator advertising or you get advertising that's right somewhere but wrong elsewhere." This is an actual statement by a CEO of an international advertising agency. What's your opinion?
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I fully agree with the CEO of the international advertising agency as it is very difficult to frame a standardized advertising strategy for a global brand in the sense that each country has its own culture, customer taste and preference, business practice and thus, needs to be handled with utmost care in terms of choosing advertising policies and strategies. In ...
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