optimal advertising-to-sales ratio
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The elasticity of demand for a firm's products are -2 and its advertising elasticity of demand is 0.1
a. Determine the firm's optimal advertising-to-sales ratio?
b. If the firm revenues are $50,000.00, what is its profit-maximizing level of advertising?
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Solution Summary
Calculate profit-maximizing level of advertising.
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a) The firm's optimal advertising to sales ratio can be calculated by dividing the effectiveness of advertising (advertising elasticity) by the price elasticity.
Optimal advertising to ...
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