Purchase Solution

optimal advertising-to-sales ratio

Not what you're looking for?

Ask Custom Question

The elasticity of demand for a firm's products are -2 and its advertising elasticity of demand is 0.1

a. Determine the firm's optimal advertising-to-sales ratio?
b. If the firm revenues are $50,000.00, what is its profit-maximizing level of advertising?

Purchase this Solution

Solution Summary

Calculate profit-maximizing level of advertising.

Solution Preview

a) The firm's optimal advertising to sales ratio can be calculated by dividing the effectiveness of advertising (advertising elasticity) by the price elasticity.
Optimal advertising to ...

Purchase this Solution


Free BrainMass Quizzes
Basics of Economics

Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.

Pricing Strategies

Discussion about various pricing techniques of profit-seeking firms.

Elementary Microeconomics

This quiz reviews the basic concept of supply and demand analysis.

Economic Issues and Concepts

This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.

Economics, Basic Concepts, Demand-Supply-Equilibrium

The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.