Compare TV advertising to one other promotional channel
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HAS TV ADVERTISING LOST POWER?
Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, its with online advertising. Supporters of TV disagree. contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.
COMPARE TV ADVERTISING WITH ONE OTHER PROMOTIONAL CHANNEL.
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Solution Summary
In a 369 word solution, the response discusses various mediums for advertising in terms of cost, effectiveness and other points.
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Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.
From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. Since their inception in the late 1940s, television commercials have become far and away the most effective, most pervasive, and most ...
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