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    Use of television to advertise

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    Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the marketing department (your classmates) to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power?

    Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.

    Compare TV advertising with one other promotional channel.

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    https://brainmass.com/business/marketing/use-of-television-to-advertise-61181

    Solution Preview

    Comparing TV with another promotional channel like Internet clearly put forth the price and cost advantage in favor of the latter as television advertising is increasing becoming costlier and costlier. Even though the price paid of TV advertising is somewhat offset by the reach of this powerful media and the consumer attention and ...

    Solution Summary

    Comparing TV with another promotional channel like Internet clearly put forth the price and cost advantage in favor of the latter as television advertising is increasing becoming costlier and costlier.

    $2.19

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