Purchase Solution

Television Advertising

Not what you're looking for?

Ask Custom Question

Respond to the following post:

Television has not always been a regular item in households across the world but over the past couple of decades it has. Marketing originally began on televisions that only reached individuals who had television sets and then came billboards and the internet. Although the internet is the newest and the most intriguing way to market television is still a better marketing strategy. Television still reaches millions of people per day, which includes those individuals who do not use the internet. Although there are millions of internet streaming sites, those sites still contain ads within their streaming shows that have directly aired on television itself. With all the different ways that products can be advertised through the world Television still reaches the most amount of people at one time compared to the internet and other forms of advertising.

Take a look at major sports games such as the Super Bowl that contains advertisements approximately every 12-15 minutes. These sports games are televised nationally and internationally and when the advertisements are aired they reach millions of individuals at one time. Although the internet is the fastest way to advertise products and services not many individuals that grew up without computers own a computer or are even computer literate.

There is a price that comes with advertising on television which can be extremely costly which deters many companies away from marketing their products through television. Although many companies prefer the less expensive way to advertise, they still rely heavily on reaching the global market through television." Technology and other factors have profoundly changed the way consumers process communications, and even whether they choose to process them at all" (Kotler & Keller, 2012). Advertising through television is still very much the most powerful medium so as the price is right for the companies.

Purchase this Solution

Solution Summary

The answer to this problem explains the power of television advertising. The references related to the answer are also included.

Solution Preview

The piece claims that advertising through television is still very much the most powerful medium and the price is right for companies. The paragraph makes several assumptions. The article assumes that since television reaches millions of people every day, millions of people watch the advertisements. This is not supported by evidence. The millions of people are divided among thousands of channels ...

Solution provided by:
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution


Free BrainMass Quizzes
Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.