Explore BrainMass

Explore BrainMass

    Is TV the most powerful advertising medium?

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Is TV advertising still the most powerful advertising medium or has it faded in importance?

    © BrainMass Inc. brainmass.com March 4, 2021, 11:58 pm ad1c9bdddf
    https://brainmass.com/business/marketing/is-tv-the-most-powerful-advertising-medium-471889

    Solution Preview

    Television advertising is no longer the most powerful advertising medium for a variety of reasons. A primary reason is the cost of producing a television commercial and securing the spot. It is estimated that "the average cost of producing a 30 second national TV commercial is nearly $350,000 (For Entrepreneurs, n/d). In addition, a company must pay to air the commercial. Highly-watched programs (think Superbowl) can command several millions of dollars, commercials during less-watched programs are more affordable, but can still run in excess of $100,000 per 30-seconds. In addition, once the spot has ...

    Solution Summary

    This solution explores if television (TV) is still the most powerful medium, comparing it to other forms of marketing. APA references are included.

    $2.49

    ADVERTISEMENT