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    Is TV the most powerful advertising medium?

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    Is TV advertising still the most powerful advertising medium or has it faded in importance?

    © BrainMass Inc. brainmass.com March 4, 2021, 11:58 pm ad1c9bdddf

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    Television advertising is no longer the most powerful advertising medium for a variety of reasons. A primary reason is the cost of producing a television commercial and securing the spot. It is estimated that "the average cost of producing a 30 second national TV commercial is nearly $350,000 (For Entrepreneurs, n/d). In addition, a company must pay to air the commercial. Highly-watched programs (think Superbowl) can command several millions of dollars, commercials during less-watched programs are more affordable, but can still run in excess of $100,000 per 30-seconds. In addition, once the spot has ...

    Solution Summary

    This solution explores if television (TV) is still the most powerful medium, comparing it to other forms of marketing. APA references are included.