Is TV advertising still the most powerful advertising medium or has it faded in importance? Defend your answer.© BrainMass Inc. brainmass.com October 24, 2018, 11:52 pm ad1c9bdddf
I believe that TV advertising is still the most powerful advertising medium around. According to the Nielsen Ratings,(www.nielsenmedia.com) the average amount of time spent watching TV a ...
The importance of advertising in television is discovered.
Formulate a Linear Programming Model: TV Commercials
Please help with this solution
An advertising campaign for a new breakfast bar will be conducted in Baltimore area and may use TV commercials, radio commercials, and newspaper commercials. Information about the three media (for each commercial) is shown below.
Medium Cost Consumers Reached Exposure Quality
TV $2500 100000 30
Radio $ 750 25000 40
Newspaper $1500 50000 25
If the number of TV commercials cannot exceed the number of radio commercials by more than 4, and if the advertising budget is $50000, develop the model that will maximize the total number of consumers reached and achieve an exposure quality of at least 500.
Formulate a linear programming model for this problem by defining the decision variables, objective function, and all the constraints. Do NOT solve the problem after formulating.View Full Posting Details