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Internet or Television Advertising is More Effective

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Find a product or service that advertises in both of these mediums: Internet ads and television commercials.

Share an effective Internet ad with the class by providing a link to a Web site.

What method of advertising do you think is most effective and why? Use supporting research data if possible and cite sources.

What method do you think is most cost-effective? Use supporting research data if possible, please.

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https://brainmass.com/business/marketing-strategy/internet-television-advertising-effective-318695

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RESPONSE:

1. Find a product or service that advertises in both of these mediums: Internet ads and television commercials.

McDonald's uses both television and an on-line video advertising for their product McNuggets (www.huffingtonpost.com/.../mcdonalds-and-coca-cola-a_b_443882.html)
Coca Cola uses both mediums (www.advertising.microsoft.com ? Research Library ? Case Studies- )

2. Share an effective Internet ad with the class by providing a link to a Web site.

McDonald's has an on-line video advertising McNuggets (www.huffingtonpost.com/.../mcdonalds-and-coca-cola-a_b_443882.html). The video has two male actors singing about McDonald's product.

3. What method of advertising do you think is most effective and why? Use supporting research data if possible and cite sources.

As companies look for new ways to advertise, they need to consider where people are getting their news, entertainment, and mail. The answer seems to be both television and on-line, and on-line advertising seems to compliment television advertising, but Interent adverting has a ways to catch up. According to one study, for example, the daily time media consumption is: 39% TV; 23% Online; ...

Solution Summary

This solution discusses how Mcdonalds uses both television and online video advertsing, includes a sample of online advertising, how on-line advertising compliments television advertising and the advantages to internet advertising in 700 words.

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Managing the Total Marketing Effort

Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the marketing department to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power?

Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.

Compare TV advertising with one other promotional channel.

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