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Promotion mix objectives and misleading advertising

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List the role and objectives of promotion and the promotion mix.
Identify a piece of misleading advertising either on the Internet, in a magazine or newspaper, or on television. Describe how the marketing or advertising is misleading. Speculate on reasons that a company might make the advertising decisions that they do. How does misleading marketing influence consumers?

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Solution Summary

List the role and objectives of promotion and the promotion mix.
Identify a piece of misleading advertising either on the Internet, in a magazine or newspaper, or on television. Describe how the marketing or advertising is misleading. Speculate on reasons that a company might make the advertising decisions that they do. How does misleading marketing influence consumers?

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