Share
Explore BrainMass

Pricing Objectives and Strategy

The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix. Consider the Mission, Objectives, Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.
1.Provide a quick overview of the product or service (done already see attachment)
2.Discuss what pricing objectives you would consider for your product/service.
3.Identify the pricing objective and strategy you will ultimately choose and explain why.
This discussion board requires citations and a reference list since you will be referring to pricing strategies

Attachments

Solution Preview

The AI Brainstorming Conference topic for this week is pricing strategy: a component of the marketing mix. Consider the Mission, Objectives, Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.

1.Provide a quick overview of the product or service
The company's product is unique as it's offering both convenience and flexibility to the customers. Its offering remote control with greater flexibility. In this fast paced life the buzz bags will act as a tool of memorizer to the consumers. This will improve the productivity of the consumer. They will also be happier as they will have less stress.

2.Discuss what pricing objectives you would consider for your product/service.
Price: The price is what the customer pays. It includes direct and indirect costs as well as opportunity costs. (Hutchens, S. 1998). ...

Solution Summary

Response provides guidance with respect to Pricing Objectives and Strategy

$2.19