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Market Channel Development and Pricing

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Why is market channel development and pricing important for a company to succeed?

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This solution discusses why market channel development and pricing are important for a company to succeed.

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Market channel development:

The marketing channel development is an extremely crucial element of the overall strategic as well as marketing plan of an organization because it directly affects the revenues and sales of the organization and is the platform for dealing with one of the four elements of the marketing mix, ie, Place or Distribution. In simple words, channel development is all about how a company's products or services are delivered to the targeted market. An organization has to analyze crucial issues such as availability of alternative marketing channels, the competitor's channel development strategy, cost benefit analysis of various channels, new and emerging channels of distribution, etc.

It ...

Solution provided by:
Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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