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McDonald's Pricing Strategy

Please write the pricing objectives of McDonald's in essay format with references.

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Assuming we are discussing the pricing objectives of McDonald's from a Marketing perspective, the main thing we want to remember is that our primary goal is to gain and retain the largest part of the market for our product. Other national chains we view as our competitors include Burger King and Wendy's although there are others. With that said we can pursue the objectives of pricing at McDonald's.

McDonald's brand mission is to "be our customers' favorite place and a way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience "People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience" (www.mcdonalds.com). It has often been said that if a McDonald's is placed in the right location that the customers will come. I believe that ...

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The following posting discusses the pricing objectives of McDonald's.