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Cost Leadership Strategy or Differentiation Strategy

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Cost Leadership Strategy or Differentiation Strategy

How do you view the McDonald's efforts to capture some of the Starbucks market with their coffee at a much lower price?

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Cost Leadership Strategy or Differentiation Strategy

How do you view the McDonald's efforts to capture some of the Starbucks market with their coffee at a much lower price?

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I think this is a good strategy by McDonald's to capture some of the Starbucks market with lower priced coffee because McDonald's has a very strong retail presence in numerous markets across the globe and carries a strong brand reputation and goodwill as an affordable fast food ...

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