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Cost Leadership Strategy or Differentiation Strategy

Cost Leadership Strategy or Differentiation Strategy

How do you view the McDonald's efforts to capture some of the Starbucks market with their coffee at a much lower price?

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I think this is a good strategy by McDonald's to capture some of the Starbucks market with lower priced coffee because McDonald's has a very strong retail presence in numerous markets across the globe and carries a strong brand reputation and goodwill as an affordable fast food ...

Solution Summary

Cost Leadership Strategy or Differentiation Strategy

How do you view the McDonald's efforts to capture some of the Starbucks market with their coffee at a much lower price?

$2.19