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Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? why or why not?

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Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? why or why not?

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Yes, it is possible for a company to follow a cost leadership as well as differentiation strategy ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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