Coca Cola marketing strategy with respect to overall cost
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What is Coca Cola marketing strategy with respect to overall cost, leadership, differentiation, and focus?
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Solution Summary
The expert examines Coca Cola marketing strategy with respect to overall cost, leadership, differentiation and focus.
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Coca Cola
Differentiation
Coca Cola, through differentiation strategy seeks to differentiate its products from competitors. Coca Cola competes in the bottled water market on the basis of differentiation. Coke has is Dasani brand of water which sells on the basis of its fresh taste whereas Pepsi promotes its brand Aquafina on the basis of purity.
Focus
The success of the ...
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