Coca Cola, through differentiation strategy seeks to differentiate its products from competitors. Coca Cola competes in the bottled water market on the basis of differentiation. Coke has is Dasani brand of water which sells on the basis of its fresh taste whereas Pepsi promotes its brand Aquafina on the basis of purity.
The success of the ...
The expert examines Coca Cola marketing strategy with respect to overall cost, leadership, differentiation and focus.