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Marketing Strategy - Coca Cola

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1. Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for Coca Cola (Facebook, Instagram, Twitter, Linkedin, Youtube, Snapchat, Tiktok, Quora, Pinterest, Instacart).
2. Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
3. Determine key performance indicators to measure the success of the online strategy.

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Solution Summary

The review into Coca Cola marketing strategies on social media platforms within the competitive targeted marketplace.

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The strategic marketing strategy for any corporation deals with diversity, thus, in your final write up you want to emphasis how strategic "placement" allows for continued brand awareness. In the below assistance to outline the marketing company in review, lets hone on the consistency of 'exposing the brand" within the targeted marketplace.

1. Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for Coca Cola:

Facebook -
In this medium, the focus is the social platform for now over 10years with range of demographics age groups that can relate to the Coca Cola brand. Hence, Facebook strength that should be highlighted in your final research document needs to reinforce the age demographic can be reach from the younger spectrum to the older spectrum, mainly due to the Coca Cola brand been around for many decades and thus has a well established brand awareness to the demographic that is constantly on this platform thru ads and other means. Hone on the connection with influencers on Facebook that often partake in the brand reinforcement that increases the marketing strategy. With the weaknesses, you will hone on the changes in the Apple privacy position that restricts Facebook tracking pixel element on marketers and thus Coca Cola must use other means for adaptability to the new age of digital marketing to "targeted demographics" longterm.

Instagram -
Focus on the ads placement here with the ability to utilize video feeds called "reels" as closer to TikTok approach that they are trying to tap into that billion dollar marketplace, that Coca Cola should invest in the strength of this platform by using ads that are more into the algorithm than others. ...

Solution provided by:
Nichel Anderson, MBA, PhD (IP)
Education
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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