What is the Coca Cola Company promotional strategy? Why was it effective or ineffective based on the objectives of the promotional strategy?
What is the Coca Cola Company pricing strategy? Explain its effectiveness or ineffectiveness based on the pricing strategy.
The Coca-Cola Company is a beverage manufacturer. Its beverages consist of energy drinks, juices, juice drinks, soft drinks, sports drinks, tea and coffee drinks, and water. (CocaCola.com) Dr. John Stith Pemberton invented Coca-Cola in 1886. The Company's segments include Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate
About Promotion and Pricing
Promotion and pricing are part of Marketing Mix. Marketing mix elements consists of 4Ps such as Price, product, promotion and placements. It entails the marketing plan of the organization/product. As per Mindtools, ""Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market."
Hence Marketing mix helps in defining the positioning of the product and other marketing elements. As per tutor2u, Marketing mix consists of :
"Product - the product (or service) that the customer obtains
Price - how much the customer pays for the product
Place - how the product is distributed to the customer
Promotion - how the customer is found and persuaded to buy the product"
Promotional strategy of Coca-Cola
Coca-Cola has been successful in its promotional strategies because it has 14 brands having more than $1 bn Sales. Moreover Coca-Cola is the world's largest nonalcoholic beverage company, a market and marketing leader with innovative products and an unrivaled distribution system. It own 4 of the world's top 5 nonalcoholic sparkling beverage brands. It rank No. 1 worldwide in sales of sparkling beverages -- and are also No. 1 in juice and juice drinks and ready-to-drink coffees, No. 2 in sports drinks, bottled waters and ready-to-drink teas, and No. 3 ready-to-drink energy drinks.
It has global portfolio of more than 3,500 beverages continues to expand far beyond traditional soft drinks to include waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks and it operates in over 200 countries and employ ...
Solution discusses the Coca Cola Company promotional strategy