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    Pepsi's Promotional Campaign

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    Can you describe a promotional campaign by a specific company and discuss its effectiveness? Also, please identify the competitors of the company and explain if they currently have a similar promotional campaign to attract customers.

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    https://brainmass.com/business/marketing/pepsi-promotional-campaign-460964

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    Promotional Campaign:

    Promotional campaigns are a series of marketing company activities that are undertaken to communicate the important details about a product to the target market through various channels. The multiple routes that are taken by the corporations are aimed at making the audience recognize the product and all its attached qualities. The company selected in this case is Pepsi. The main theme of their current promotional campaign is the healthy nature of the drinks. The effectiveness of the campaign was attained through the selected marketing channels that led to ...

    Solution Summary

    This solution describes the promotional strategy used by Pepsi and assesses its effectiveness, comparing it to promotional strategies used by the Coca-Cola Company, its main competitor.

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