Times are tough for Auger Biotech. Having raises $85 million in an initial public offering of its stock early in the year, the company is poised to launch its product. If Auger engages in a promotional campaign costing $60 million this year, its annual after-tax cash flow over the next five years will be only $700,000. If it does not undertake the campaign, it expects its after-tax cash flow to be minus $18 million annually for the same period. Assuming the company has decided to stay in its chose business, is this campaign worthwhile when the discount rate is 10%? Why or why not?© BrainMass Inc. brainmass.com October 17, 2018, 1:56 am ad1c9bdddf
The solution goes into a fair amount of detail pertaining to the question being asked. The explanation is very good and yet concise and to the point. It is also very easy to follow along. Overall, a very good answer to the question being asked.
Use discounted cash flow analysis and trading multiples to value a company.
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