Purchase Solution

An Analysis of Product Cycle

Not what you're looking for?

Ask Custom Question

Question 1
Identify a product or service and identify its current stage in the product life cycle (Introduction, Growth, Maturation or Decline). Explain how you arrived at your conclusion regarding where this product/service lies on the PLC. Do any elements of the marketing mix provide clues regarding where this product/service is in its evolution?

Question 2
Identify a product or service that has failed during the last ten years. Describe which element or elements of the marketing mix (product, price, place or promotion) you believe caused this failure. Could the product or service have been saved? If no, why not? If yes, how?

Purchase this Solution
Solution Summary

467 Words, APA Format

Solution Preview

The response addresses the queries posted in 550 words with references.

//Before writing about the Analysis of Product Cycle, one should know about the different stages of Product life cycle. It is essential to have knowledge about the main concept of PLC, which further will assist in analyzing the PLC of a product.//

An Analysis of Product Cycle

Product life cycle of Coke (Coca Cola)

A sequence of stages of product from introduction to growth, maturity and decline that is associated with changes in marketing situation thus impacting the marketing strategies and the marketing mix is called the life cycle of a product (Kotler, 2002).

Maturity features of coca cola

? Coca cola has lowered its cost for its product coke and is now well established in market

? Financial reports of Coca Cola show increase in sales volume of coke.

? Coca cola has increased its competitive offerings to counter with the rivals in the market. ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • Product life cycle

    82541 Product life cycle How can product life cycle analysis be applied to price and promotion strategies?

  • Project Management Documents

    A project requirement document in essence creates an overview of the product, its problems, opportunities, customer analysis, demographics, and its stakeholders.

  • Project Life Cycle and Product/system Life Cycle

    The requirements analysis stage strives to achieve an understanding of the client's application domain. The tasks that a software solution must address emerge in the course of requirements analysis.

  • Project life cycle and product/system life cycle

    System Analysis ? System Design ? Programming and coding ? Testing ? Implementation ? Post-Reviews. The product life cycle is also consist of six phases described above ? Customer Communications ? Planning ? Risk-analysis ? Engineering ?

  • Apples IPOD Lifecycle

    Your paper should include the following elements: o A brief description of the product's objectives and marketing strategies o An analysis of the Introduction phase of the product o An overview of how the company has managed or should manage

  • Basic Marketing Plan for PMT Ambulance

    In next section of the paper, competitor analysis, customer analysis and marketing strategy all have been described in an outstanding manner.

  • Life Cycle Assessment

    Step 1 The article says that life cycle assessment is an important tool used in pollution prevention and green design efforts. Selection of product design, materials, processes, reuse or recycle strategies can use life cycle assessment.

  • Opportunity Analysis Communications

    The integrated marketing communication plan of Wal-Mart includes competitive analysis, value chain analysis, opportunity analysis, product life cycle analysis, customer analysis, product life-cycle analysis, customer analysis, target market analysis,

  • SWOT analysis on Apple Ipad

    348085 SBU on Apple iPAD: Prepare a SWOT analysis I'm having a hard time finding anything on the Apple iPAD dealing with identify at least 3 competing SBU. Write an analysis of how my product compares to the internal competitors.

View More Related Solutions