Share
Explore BrainMass

Basic Marketing Plan for PMT Ambulance

A marketing plan is the basis for defining marketing strategy and execution. The life cycle of a marketing plan is planning, execution and evaluation. During the course of this semester you will be tasked with creating a marketing plan.

What I would like for each of you to do is generate a basic marketing plan. You have three options to choose from:

1) Create a marketing plan for Wayland Baptist University. Focus primarily on the strategy behind marketing Waylands offerings to prospective students. The plan requires the following basic elements:

a. SWOT analysis for the product
- Strengths
- Weaknesses
- Opportunities
- Threats

b. Competitor Analysis
- Some competitors are:
- Invisionpower.com
- Infopop
- Vbulletin
- PHPbb
NOTE: Be sure to include a cost and feature comparison with competitors

c. Customer Analysis
- Describe the target audience
- The key foundation to your marketing plan is ensuring that you fully understand your target audience and how your product can best meet their needs. Outside of your strategy (4'Ps) this should be your second most defined area of your plan. You cannot execute a succesful strategy if you do not know your audience.

d. Strategy (four P's)
- This section of your plan defines the type of strategy that you are going to implement to position your produce and meet the needs of your target audience. Outside of the planning and implementation of your plan you also need to consider how you will montior the effectiveness of your marketing plan. Understanding return on investment (ROI) is essential in this industry. Anything that you do needs to be measurable.

- Define the following:
-- Place
-- Price
-- Product
-- Promotion

The plan will focus on the 4 core areas outlined above.

Solution Preview

The response addresses the queries posted in 1125 words with references.

In first section of paper, firstly introduction has been provided. The introduction of paper discusses whole summary of paper. At the time of developing of marketing plan for PMT Ambulance in Phoenix AZ, SWOT analysis is described. Company's strengths, weaknesses, opportunities and threats all are well explained under SWOT evaluation of company.

Introduction:

As it has been told that a marketing plan is the basis for defining marketing strategy and execution. It is significant to note that the life cycle of a marketing plan is planning, execution and evaluation. Professional Medical Transport (PMT) is an important subsidiary of Rural/Metro Corporation. A complete series of medical transportation services is provided by this PMT Ambulance from fundamental patient transport services to the most progressed emergency pre-hospital care. In this paper, main emphasis is given on marketing plan for PMT Ambulance in Phoenix AZ.

Marketing plan for PMT Ambulance in Phoenix AZ:

SWOT analysis:

Strengths:

Strengths of this company lie in its dedication and commitment for providing the highest stages of professionalism and patient care. These all things are accomplished via application of state-of-the-art technologies. Apart from this, Professional Medical Transport (PMT) has highly experienced team members, who make its services enabled in a more appropriate manner to its customers (PMT Ambulance, 2012).

PMT Ambulance has good potential structure and quality. Both, 911 emergency as well as non-emergency inter-facility transportation services are provided all over the greater phoenix metropolitan services. There is a complete series of medical transportation services for a different variety of healthcare customers. These medical transportation services are hospitals, managed care companies, physician practice groups, skilled nursing facilities and private individuals. Various capabilities are also possessed by PMT ...

Solution Summary

The response addresses the queries posted in 1125 words with references.

$2.19