In the IMC (Integrated Marketing Communications) Plan, compare and contrast the different types of value networks and distribution channels, determine the optimal combination of marketing tools based on market conditions and a selected target market, and differentiate between quantifiable and non-quantifiable marketing tools for WALMART. 750 word count
The IMC campaign for WAL-MART should include:
Opportunity Analysis (include charts, graphs, diagrams, and summaries)
a) Competitive Analysis
b) Value chain analysis (distribution)
c) Opportunity analysis
d) Product life-cycle analysis
e) Customer analysis
f) Target market analysis
g) Market segmentation
h) Pricing and distribution
Running Head: INTEGRATED MARKETING COMMUNICATION PLAN OF WAL-MART
Integrated Marketing Communication Plan of Wal-Mart
Integrated Marketing Communication Plan
The main purpose behind developing an integrated marketing communication plan for Wal-Mart is to fulfill the requirement of wide range customer at a single time and aware them about the products and services of the company (Welcome to Wal-Mart Station, 2009).
The integrated marketing communication plan of Wal-Mart includes competitive analysis, value chain analysis, opportunity analysis, product life cycle analysis, customer analysis, product life-cycle analysis, customer analysis, target market analysis, market segmentation, pricing and distribution (Kotler, 2002). All these factors are associated with the effective IMC plan and effective utilization of these factors help the organization to fulfill the demands and requirements of the customers on time (Welcome to Wal-Mart Station, 2009). There are various quantifiable and non quantifiable tools among all these elements that are used by the company to develop an IMC plan to communication the business objective to its consumers as well as its employees. Some quantifiable tools of the company are as follow:
Competitive Analysis: Wal-Mart is a big name and there are numerous competitors of the company in the retail industry at national and international level. Before making the IMC plan for the organization it is necessary for the management to evaluate the competitor's strategies. At the regional level the competitors of the company are Howard's and Duckwall-ALCO, Roses, etc. and at the national level are K-Mart, Sears, Kohl's, Target, etc. (Kotler, 2002). It is necessary for the company to develop a better plan rather than its competitors to create a competitive advantage in the ...
The expert examines opportunity analysis communications.
Environmental Analysis Paper on Comcast
Business, Business Analysis - Other
Environmental Analysis paper on Comcast
Individual - Environmental Analysis Paper
For this assignment, you will be completing an environmental scan and economic analysis on your selected department, group, division, function, or organization (for which you will create a strategic plan), including the remote, industry, and operating environments. Your environmental scan should describe the situation completely and accurately. You should identify any major changes that you expect to affect your remote, industry, or operating environments in the next 5-10 years.
This will include the following subcomponents:
a. Refine the analysis of the forces and trends you completed for the Week Two assignment.
b. Utilize a macroeconomic forecast of economic indicators that will affect your chosen organization in the future and should be considered part of strategic planning.
c. Analyze the non-economic factors in the remote environment:
1) Social and Cultural
d. Complete a competitive analysis of your organization's position from a microeconomic perspective based on the pricing of the organization's primary product or service line, an assessment of its cost structure, and an assessment of the market in which the organization competes. (Note: This should be a discussion, not a spreadsheet.)
e. Develop a summary of the organization's current situation, including its mission or business overview, its current competitive position, and the forces and trends in its industry. Based on this situation, you will identify three to six current opportunities and issues you believe should be addressed through the strategic-planning process.
f. Identify strengths and weaknesses in the organization's operating environment that can be leveraged to capitalize on the emerging opportunities or minimize the threats that you identified in items 1-4.
g. Create three to four strategic long-term objectives that can be measured to determine the success of the strategic plan.
h. Revisit the mission and vision statements you modified in Week One. If necessary, modify or improve them further to align with your long-term objectives.View Full Posting Details