Global Communications Gap Analysis

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Let's see... a gap analysis requires a look at the current situation and the desired end-state. Therefore, your attached files outlines what Global Communications is facing; where it is now; and some of its end-state goals. The problem is Global Communications must decide on how to expand into the international market.

A situational analysis is conducted to identify a company's internal strengths and weaknesses and external opportunities and threats. Global Communications is currently looking to expand to a global market and to be competitive it needs to look at adding services and customer solutions. Global Communications must make changes in its ways of doing business. First, however, it has to deal with the local competition.

Global Communications has entered into agreements with a satellite provider and a wireless provider. These agreements provide the opportunity to keep customers, but attract new ones. Through the partnerships, it can compete at the local level and start to look around the world in a global sense of service.

Global Communications is faced with cutting costs and increasing presence in the global marketplace. Union employees have already sacrificed in order to help reduce costs by accepting a 20% reduction in education and health benefits. Now Global Communications is looking at a 10% reduction in employee pay -- BUT they are considering a 15% employee retention bonus to help offset the cut in pay. This is a poor attempt at buying off employees with promises of better ...