Internal Analysis and SWOT Analysis of Gap, Inc.
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I need assistance with performing an internal analysis and SWOT analysis of GAP, INC. Specifically, analyzing primary and support activities at GAP, INC., identifying and analyzing strengths and weaknesses, and a complete SWOT analysis.
I am required to provide a 3 page report on this subject.
You assistance is greatly appreciated and thanks in advance!
References:
Connelly, D. (2005). Strategy for the Internal Environment. Power Point Presentation
Doz, Y., & Kosonen, M (2007), June). The NEW DEAL at the Top. Harvard Business Review, 85 (6), 98-84 EBSCO host
Hansen, M. 7 Birkinshaw, J. (2007, June). The Innovation Value Chain. Harvard Business Review, 85 (6), 121-130
McPhee, Wayne & Wheeler, David (2006). Making the case for the added-value chain. Strategy and Leadership. Chicago: 2006, Vol 34, Iss 4
www.gap.com
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Solution Summary
The solution provides an internal analysis and a SWOT analysis for GAP, Inc. The solution specifically analyzed the primary and support activity.
Solution Preview
I need assistance with performing an internal analysis and SWOT analysis of GAP, INC. Specfically, analyzing primary and support activities at GAP, INC., identifying and analyzing strengths and weaknesses, and a complete SWOT analysis.
I am required to provide a 3 page report on this subject.
You assistance is greatly appreciated and thanks in advance!
SWOT Analysis is a powerful technique for understanding your Strengths and weaknesses, and for looking at the Opportunities and Threats you face. Specifically, SWOT Analysis is a simple but powerful framework for analyzing your company's Strengths and Weakness, and the Opportunities and Threats you face. This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. http://www.mindtools.com/pages/article/newTMC_05.htm
Internal Factor Analysis Summary:
Internal Strengths and Weaknesses: Internal strengths and internal weaknesses are an organization's controllable activities that are performed especially well or poorly. Identifying and evaluating organizational strengths and weaknesses in the functional areas of a business is an essential strategic-management activity. Here we will analyze the internal strengths and weaknesses in a brief manner:
STRENGTHS
Customer Intimacy
It is having expertise in the customer interface: the degree of customer intimacy, community building, and one-to-one marketing. Thus loyalty of the customer has been seen in the long run through repeat business. Repeat business has also lead to a steady flow of income for the company. This has resulted to sales of more than $16 bn. (moneycentral.com)
Strong Brands
GAP has got various brands such as Gap, banana republic, Old Navy chain etc catering to different target segments. The Banana Republic has a more ...
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