What are the different types of marketing analyses tools available for business? How are the outcomes different? How are the different analyses tools important in developing an IMC? Give an example.
An internal marketing culture can better satisfy customer needs. The term 'internal marketing' means using the general principles of marketing to achieve an optimal internal company culture that will result in a company becoming more marketing and customer orientated. This culture will ideally be one where everyone works cooperatively to achieve the company's marketing goals especially the overall goal of creating and communicating more customer value (Kotler & Keller, 2006, p.697).
There are several marketing analysis tools available for business that will help business asses its internal and external environment. These include PESTEL Analysis, ...
This is a discussion of the different types of marketing analysis tools available for business and how their outcomes differ as well as how the different analyses tools are important in developing an IMC including examples to demonstrate the points.